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Wednesday 16th September 2009, 10:05pm

Source: PokerListings.com

Annette_15 ad pulled in the UK

The Betfair Poker ad, distributed by email, shows a picture of Obrestad with the tagline, "Online experience is measured in games, not years. Join the new breed. Annette_15."

A complaint was filed with the ASA claiming the ad was irresponsible because it might encourage children and young people to gamble.

The ASA also challenged the ad as contrary to a Committee of Advertising Practice code which states no one under 25 can appear in a gambling ad in the UK.

Betfair argued it did not target its marketing at under 18-year-olds, claiming the ad was only emailed to people over 18 and it implores technical measures to prevent children and young people from gambling on the site.

After hearing argument from both sides, the ASA released a decision Tuesday ordering that the ad must not appear again and Betfair must ensure no one under 25 appears in its ads in the future.

"We concluded the ad was likely to have particular appeal to children and young people, and that, by representing a successful young poker player with the implication she was 15 years old, it could encourage young people to gamble and was therefore irresponsible," the ASA's decision reads.

Betfair argued that Obrestad, 20, was featured in the ad not because of her age, but because of her standing as a poker professional who has had a profound effect on the game.

However, the ASA decided her appearance in a gambling ad was still in contravention of the Committee of Advertising Practice code.

Despite claiming it would effect Obrestad's ability to derive earnings from sponsorship deals, Betfair said clear instructions had been given to its marketing department not to use her again in marketing material directed at UK consumers.

Obrestad built her bankroll by playing with the online handle "Annette_15", an alleged reference to the age she started playing.

Obrestad was 18 when she shocked the poker world by winning the inaugural WSOPE Main Event in the fall of 2007 for over $2 million.

19th October 2009 3:08pm

Source: Poker News Headlines

Is SEGA Poker On The Way?

Video game provider SEGA could be set to launch their own poker and casino platforms following the granting of a gambling licence by the Alderney Gambling Control Commission today.

18th October 2009 10:25am

Source: GoodLuck Poker Blog

The 5 Dumbest Things I Ever Did Playing Poker

As with anything new in someone's life - whether it's a new job, or a new recipe or even a new game, you have to learn about it before you can say you understand it. Same thing goes for poker.

17th October 2009 10:32pm

Source: Poker News Daily

Full Tilt Responds to Poker Bot Lawsuit

Online poker room Full Tilt Poker is known for keeping mum when it comes to its legal and business matters, but the company broke its silence to comment on a recent lawsuit by former customers Lary Kennedy and Greg Omotov.

16th October 2009 7:02pm

Source: TJ Cloutier

From Canada to Texas: Football & Poker

Anybody who sees me at a poker table says that I look like a football player. And of course, that's what I was in my youth. After I got out of the Army, I signed on as with the Montreal Allouettes, where I played first string tight end until I was traded to the Toronto Argonauts.

14th October 2009 8:05pm

Source: Poker News Daily

Doyle Brunson Inducted into Hardin-Simmons University Athletic Hall of Fame

Legendary poker player Doyle Brunson will be feted yet again on Friday night, but not for any of his performances over his 50-plus year career in the game of poker.

13th October 2009 6:50pm

Source: PokerListings.com

WSOP introducing November Nine Academy

The final table of the World Series of Poker Main Event represents the pinnacle of a poker player's career, but every player has to start somewhere.

12th October 2009 10:05am

Source: Poker King Blog

A.J. Benza Out as Co-Host of High Stakes Poker

When "High Stakes Poker" returns for its sixth season in February of 2010, there will be one major change - A.J. Benza will no longer be a part of the show.

9th October 2009 5:18pm

Source: Poker News Daily

Aaron Gustavson Defeats Peter Eastgate in EPT London

As the great wrestler Ric Flair said, ?To be the man, you gotta beat the man!? In this week?s finale of the European Poker Tour?s (EPT) London stop, Aaron Gustavson did just that, besting reigning World Series of Poker (WSOP) Main Event Champion Peter Eastgate heads-up.

7th October 2009 7:04pm

Source: PokerListings.com

durrrr Challenge: The half way mark and more

Possibly getting underway with the half-way goal in mind, the latest session in the durrrr Challenge only ended after a total of 1,063 hands were played.

6th October 2009 6:36pm

Source: Poker News Daily

Doyle Brunson Advocates WSOP Europe Venue Change

Even though he has more than 50 years in the poker world under his belt, poker legend Doyle Brunson continues to be one of the leaders in the community, advocating suggestions for improvements to the industry.

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